01 — Consultation
Wikipedia assistance and consultation
Before anyone writes a word, we assess whether a subject can survive review, and tell you plainly if it cannot. Most enquiries we receive end here, and that is the cheapest outcome available to you.
- Notability assessment against the general and subject-specific guidelines[3]
- Source audit: which of your existing coverage is independent, reliable and substantial
- A written gap report on what would need to exist before a draft is viable
- Advice for subjects with an existing article, including how to raise factual errors correctly
02 — Drafting
Article creation and updates
Neutral, fully cited drafts written to the manual of style and submitted through Articles for Creation, where independent reviewers accept or decline them. Updates to existing articles are proposed on the talk page with an edit request.
- Declared paid account with employer, client and affiliation on the user page[1]
- Drafts submitted via Articles for Creation, never published directly[2]
- Talk-page edit requests for corrections to existing articles
- Neutral point of view, including the parts you would rather leave out[4]
What this is notA guaranteed page, a permanent page, or control over what an article says. Once live, an article belongs to the encyclopedia and anyone may edit it.
03 — Paid media
Paid PR campaigns
Sponsored features, paid interviews, syndicated releases and branded content across national and regional titles. Bought placement, planned and negotiated properly, with the label on it.
- Title selection by real readership, not by inflated media kits
- Sponsored and advertorial content disclosed as required by the advertising code[6]
- Release writing, translation and regional distribution
- Reporting on placement, reach and referral traffic
Read this before you buyPaid placement builds visibility. It does not build Wikipedia notability, because sponsored articles are not independent sources and reviewers discount them.[5]
04 — Earned media
Genuine press coverage
The slower, harder route: giving journalists a reason to write. Data, access, a genuine story and a spokesperson worth quoting. This is the coverage that compounds, and the only kind that counts as a source.
- Story development and angle testing before any outreach
- Targeted journalist relationships in your sector, built over time
- Data studies, founder commentary and expert positioning
- Crisis and correction handling when the coverage turns